commercially focused, emotionally driven
For too long, content writing was not considered a standalone profession.
Marketers are often unrealistically expected to exert a creative prowess whilst overseeing budgets and other dry duties like ROI analysis.
And Social Media Producers? Well, if it's GIFs and dated memes you're after, I'm not your gal.
I identify and weave meaningful stories through your brand. From letters to videos, and everything in between,
I use language to empower and inspire, packaged to your audience in plain English.
Build trust, not Likes.
You need a superb writer and confident communicator with an imaginative mind and pragmatic sense of self direction.
You have ever-changing deadlines and a modest budget.
You have multiple stakeholders who expected results yesterday.
I make your job easier by delivering what's needed, when it’s needed.
who are you?
Bachelor of Creative Arts (Victoria University)
Diploma of Theatre Arts (Victoria University)
Initiator (DISC test)
Year of the Tiger (Chinese Zodiac)
Fun Fact: I changed the spelling of my name from 'Sarah' to 'Serah' during a ninth science class, in an effort to increase the aesthetics of my signature.
"If you think you think 'outside the box', you're trapped in one."
— MC Paul Barman, 'Excuse You'
These lyrics resonate with me for a couple of reasons:
1. Content creators’ need to remember not to homogenize themselves with ambiguous promises that go against the tide of progressive marketing.
2. Boxes exist for a reason. You have to know when something ain't broke etc. A good contractor steps into an assignment like they're a Shoe Polisher, not the Cobbler.